PREMIUM TACKLE · MELBOURNE · SHIPS AUSTRALIA-WIDE
Serious tackle
for serious
sessions.
Quality rods, reels and egi you won't find in every store — with honest specs and fast shipping, Australia-wide. Every four-figure decision gets a specialist on the other end before you pay.
LIMITED RELEASE · IN STOCK NOW
SHIMANO · EGI / SQUID ROD
Shimano 25 Sephia Limited S84L+ Egi Rod
$989.00
Buy the way you fish
03 DISCIPLINES · RODS + LINE + LURES MATCHEDNot aisles of rods. Complete systems for the technique you fish — each with starter, advanced and tournament builds specced by our staff.
The flagship shelf
JDM LIMITED RUNS · NOTHING UNDER $400 ON THIS SHELF
DAIWA · FISHING RODS
DAIWA EMERALDAS STOIST RT Eging Rod
$917.00
IN STOCK
2025 LIMITED
SHIMANO · EGI / SQUID ROD
Shimano 25 Sephia Limited S84L+ Egi Rod
$989.00
IN STOCK
DAIWA · FISHING RODS
DAIWA EMERALDAS STOIST RT IL Eging Rod (Interline)
$989.00
IN STOCK
FLAGSHIP REEL
SHIMANO · SPINNING REEL
Shimano 22 Stella C3000SDHHG Spinning Reel
$971.00
IN STOCK
DAIWA · EGI / SQUID ROD
Daiwa 23 Emeraldas Stoist ST 88ML-SMT Egi Rod
$935.00
IN STOCK
DAIWA · SPINNING REEL
Daiwa 26 Certate SW 14000-XH Spinning Reel
$854.00
IN STOCK
ONE ONLY
VARIVAS · FISHING ROD
VARIVAS Graphite Works SteelyDeep DR STH-612DR Travel Rod
$1,684.00
IN STOCK
LIMITED RELEASE
DAIWA · FISHING RODS
DAIWA EMERALDAS STOIST RT CGS Eging Rod (Limited Edition)
$1,799.00
SOLD OUT
Terminal tackle, jigs from $6.49, braid and spares live in the workbench — kept off this floor on purpose.
Enter the workbench →
From the journal
ALL GUIDES →
egi rod
Do You Really Need a Dedicated Egi Rod? An Honest Answer
You can catch squid on a bream rod — so why do egi rods exist? What actually changes, when it's worth upgra...
AUG 2026
calamari
Squid Season in Victoria: When to Fish for Calamari, Month by Month
Southern calamari are a genuine year-round target in Victoria — but late autumn to spring is prime, and con...
AUG 2026
eging
What Size and Colour Squid Jig for Port Phillip Bay?
The short answer: 2.5–3.5, and darker than you think. A local guide to picking egi size and colour for Port...
AUG 2026
LURE X FISHING is an independent retailer and is not affiliated with, sponsored by or endorsed by the manufacturers shown. Brand names are used only to identify genuine goods. Products are parallel imports (JDM); manufacturers' Australian warranties may not apply. Our 12-month store warranty is provided in addition to your rights under the Australian Consumer Law, which cannot be excluded. All prices in AUD.
LURE X FISHING is an independent retailer and is not affiliated with, sponsored by or endorsed by the manufacturers shown. Brand names are used only to identify genuine goods. Products are parallel imports (JDM); manufacturers' Australian warranties may not apply. Our 12-month store warranty is provided in addition to your rights under the Australian Consumer Law, which cannot be excluded. All prices in AUD.
© 2026 LURE X FISHING · MELBOURNE VIC · PRICES IN AUD