Privacy policy

Last updated: April 11, 2026

LURE X FISHING ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store and disclose your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

INFORMATION WE COLLECT
We collect personal information that is necessary to process your orders and provide our services, including:
- Name and contact details (email address, phone number, delivery address)
- Payment information (processed securely via third-party payment providers — we do not store card details)
- Order history and browsing behaviour on our website
- Communications you send to us

HOW WE USE YOUR INFORMATION
We use your personal information to:
- Process and fulfil your orders
- Communicate with you about your orders, returns and enquiries
- Send you marketing communications (only if you have opted in)
- Improve our website and customer experience
- Comply with legal obligations

DISCLOSURE OF YOUR INFORMATION
We do not sell or share your personal information with third parties except:
- Shipping carriers (Australia Post, couriers) — for delivery purposes
- Payment processors — for secure transaction processing
- Shopify Inc. — our e-commerce platform provider
- Where required by law or a court order

DATA SECURITY
We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Our website uses SSL encryption. Payment information is handled by PCI-compliant payment processors.

MARKETING COMMUNICATIONS
If you have opted in to receive marketing emails from us, you may unsubscribe at any time by clicking the "unsubscribe" link in any email, or by contacting us directly. We will not send you marketing emails without your consent.

COOKIES
Our website uses cookies to improve your browsing experience and analyse site traffic. You can disable cookies through your browser settings, though this may affect some website functionality.

ACCESS AND CORRECTION
You have the right to request access to the personal information we hold about you, and to request corrections if it is inaccurate. To make a request, contact us at chuqimeng5@gmail.com.

CONTACT US
If you have any questions or concerns about this Privacy Policy, or wish to make a privacy complaint, please contact us at:

LURE X FISHING
Email: customer.service@lurexfishing.com.au